

Inspired by people
Users: “What does A, P, S and Scene mean? How do i get a softer flash?”

Desired by people
To give the users good answers to their thoughts and questions People People choose two simple controls. They give the user the posibility to controll the intensity of the flash and the shutter speed – or in the words of the users: “The speed of the click sound”



By selling parts of cameras rather han whole cameras, a new business model i adapted. The customer recieves the latest technology to a lower price and the camera company ha a greater chance to keep a long lasting relationship with the customer. When controlling the flow of components it becomes easier to establish a take back system for recycling materials and reusing components. This lowers the companies enviromental inpact and allows them to keep valuable investments.