When we said that People People want to “start the Industrial Revolution 2.0″, where humanity saves it self by creating a sustainable industry, I remember Johan saying this is “TED worthy”! We are both avid “TEDTalks” fans. The TED conference bringings together smart people from three worlds Technology, Entertainment and Design and has become an online phenomena with millions of viewers.

 

So I was really excited when I was invited to do a 15 minute TEDx talk on the theme “the future of energy” at an event planned independently by KTH, Swedens largest technical university. It was a great opportunity to share our ideas and some of the projects we have been involved in since we created the company some 2 years back. Amazingly enough the site for the talk was down in the first nuclear reactor, built 9 floors down under the university back in the fifties. Only 80 people where allowed down but the event was broadcasted live to 4000 people on the web.
 

 
The talk goes trough four major shifts in how we can create solutions at a global scale:

 

1. Fossil Dependent to Nature Dependent
   - My actions are not drops in the ocean, today we fight over the drops in the ocean.
2. Centralized Resources to Distributed Resources
   - New ecosystems of information (bits), electricity (electrons) and mass (atoms) gives efficient distribution of resources.
3. Mass Produced to Mass Connected
   - The “internet of things” is a new landscape of hardware & service opportunities not yet imagined.
4. Make Cents to Make Sense
   - Systems are here to serve, not confuse. Let’s be inspired by people, so that we can make solutions that are desired by people.

 

Some of the solutions I mention in the talk are:

 

1. Sustainable design: Life-cycle assessment as framing for opportunities
2. Smart distribution: Cyclical economy and ecosystems as business models
3. The experience of connectivity: Embracing a new connected world with integrated solutions
4. Dig deeper: Be inspired by people, to make thing that are desired by people

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