A fine line between Advertisement & Recommendations

Few people would pay to get advertisements, in fact we pay to get rid of them. But a great deal of people would pay to get recommendations. Both are here partly to improve our lives by helping us find what we really need. I think advertisement might have one or two things to learn from it’s better twin.

What do you have in your business that benefits your customer, but might not be perceived as such? Perhaps just a small change would make it drastically more appealing? A change as small as advertisement tweaking itself into recommendations.