Sustainability Day 2012 Presentation

Martin presenting Design to CSR professionals

Yesterday I was presenting at Sustainability Day, Swedens biggest conference about sustainable development. The 4 min presentation was made in Swedish for around 800 experts and decision makers, including 112 CEOs.     The theme of my talk was that we need to work together, sustainability is collaborative problem solving and should be framed as [...]


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Show-how!

Erik showing how to use the metal in old cables

  Know-How is nothing without Show-How Knowledge is good but “action speaks louder than words” if it’s change you want to make. After recently teaching together with Erik Thortensson (Creatables) and Petra Lilja (Appocalypse Lapotek). I want to share them as examples of getting out of the office and Show-How to work with materials. One [...]


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5 things Sony can do better

5 things Sony Can do Better

  A quick Sunday browsing on Sony made me want to share some thoughts on how they could do better. Enjoy. 1: Don’t make me feel as if I’ve done something wrong when I visit your website Sonys home page makes me feel as if I have done a mistake and reached the wrong site. [...]


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Show Hearts for Brand Strength

Cut Brooklyn

  Made by Hand / No 2 The Knife Maker from Made by Hand on Vimeo. Joel Bukiewicz runs Cut Brooklyn. He makes hand made knives and we are big fans.   Most of you already know the huge difference in competitive strength between 1: only satisfying your customers needs, and 2: also making it easy [...]


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Swedish or German Design

waterboiler grinder

Over the last couple of years I have acquired a taste (8.2 kilos/ year) for a nice cup of morning coffee. Basically you need good coffee beans that are freshly grinded and then brewed with a controlled temperature, time and pressure. I asked internet and friends for the most functional “tools” for achieving the perfect cup until I individually acquired the [...]


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CES – fair and laughing in Las Vegas

PeoplePeopleSpeakerCES11

  Taking on CES on a small budget you’ll need two things: guts and creativity. This year Per and Martin of People People were sent out to one of the largest electronics fair on the planet. The mission: Show the People People Speaker to the public and find the right partners to go into production, [...]


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Invisible speaker @ Wired Magazine favorite gadgets at CES

That Sounds Great People People Speaker

We have been getting great feedback for our speaker and we are very happy to announce that we will be showcasing a prototype at the 2012 International Consumer Electronics Show (CES) in Las Vegas. We are part of Wired Magazines 15-favorite-products-show at the cool surrender club at Encore hotel (close to the convention center). Here is Per packaging the [...]


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A fine line between Advertisement & Recommendations

Recomendations vs Advertisements

Few people would pay to get advertisements, in fact we pay to get rid of them. But a great deal of people would pay to get recommendations. Both are here partly to improve our lives by helping us find what we really need. I think advertisement might have one or two things to learn from [...]


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Rational to get emotional

Dieter Rams & Steve Jobs by People People

I had a chat with a friend and advisor Johan Ronnestam the other day and our discussion brought up this dear topic of discussion.   “A good way to awake peoples emotions is to be rational”   It might sound like a contradiction but here are two examples on why rational sense making is a great [...]


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Design Mangagement at Berghs School of Communication

Berghs logo 640x365

Martin Willers lectures on the Executive Design Management course at Berghs School of Communication in Sweden. The course sets out to answer some key questions:   Today, when 46% of the resources that companies devote to conceptualize, develop and launch new products go to projects that do not succeed:   How can organization use design [...]


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